Work

Overdosed on happiness : give me one more shot and I’ll buy your product! The influence of positive and negative emotions in advertising

Year: 2014

Type: dissertation

Author: J.H. Stout

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119976497

Cites: 73

Cited by:

Related to: 10