Work

Value-Co-creation Through Multichannels Distributions: The Nike ID Case

Year: 2012

Type: book-chapter

Source: Physica-Verlag eBooks

DOI: 10.1007/978-3-7908-2789-7_29

Authors: Enrico Angioni, Francesca Cabiddu, Maria Chiara Di Guardo

Institution: University of Cagliari

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W120045441

FWCI: 6.934

Cites: 36

Cited by: 10

Related to: 10