Work

Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.07.031

Author: Henna Syrjälä

Institutions: University of Helsinki, University of Vaasa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1202929263

FWCI: 4.971

Cites: 106

Cited by: 28

Related to: 10