Work

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms

Year: 2004

Type: book

Source: NSUWorks (Nova Southeastern University)

Author: Art Weinstein

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1203606641

FWCI: 1.509

Cites:

Cited by: 88

Related to: 10