Work

Die Besonderheiten der Werbung für immaterielle Güter

Year: 1968

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-663-02365-4_2

Author: Ludwig Berekoven

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W120362202

FWCI: 9.571

Cites: 2

Cited by: 6

Related to: 10