Work

Diffusion of self-gift consumer behavior in interdependent cultures : the case of self-reward consumption practice in Japan

Year: 2011

Type: dissertation

Source: Institutional Repositories DataBase (IRDB)

Author: Satoko Suzuki

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W121083867

Cites: 83

Cited by: 1

Related to: 10