Work

How valuable is word of mouth?

Year: 2007

Type: article

Source: PubMed

Authors: V Kumar, J Andrew Petersen, Robert P Leone

Institution: University of Connecticut

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W121399320

FWCI: 44.82

Cites:

Cited by: 240

Related to: 10