Work

Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications

Year: 2002

Type: article

Study design: Observational Study

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1012523427988

Authors: Rockney Walters, Maqbul Jamil

Institutions: Indiana University Bloomington, Indiana University, Novartis (Switzerland)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W12180684

FWCI:

Cites: 23

Cited by: 15

Related to: 10