Work

The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty

Year: 2009

Type: article

Study design: Observational Study

Author: Ya Ting Yang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1220120508

FWCI: 2.074

Cites: 38

Cited by: 230

Related to: 10