Work

Sales Promotion Models

Year: 2008

Type: book-chapter

Source: International series in management science/operations research/International series in operations research & management science

DOI: 10.1007/978-0-387-78213-3_5

Authors: Harald J. van Heerde, Scott A. Neslin

Institutions: University of Waikato, Dartmouth College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W122495932

FWCI: 34.92

Cites: 157

Cited by: 70

Related to: 10