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How Online Social Interactions Affect Consumers’ Impulse Purchase on Group Shopping Websites?

Year: 2014

Type: conference-paper

Study design: Observational Study

Source: Pacific Asia Conference on Information Systems

Authors: Kem Z.K. Zhang, Bing Hu, Sesia J. Zhao

Institutions: University of Science and Technology of China, Anhui University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W123527983

FWCI: 5.492

Cites: 65

Cited by: 25

Related to: 10