Work

Defensive marketing: how a strong incumbent can protect its position.

Year: 2005

Type: article

Source: PubMed

Author: John H Roberts

Institution: UNSW Sydney

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1235582

FWCI: 2.55

Cites:

Cited by: 29

Related to: 10