Work

Evaluation and Feedback Effects of Limited Editions in FMCG Categories

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6006-1_2

Authors: Franz-Rudolf Esch, Kai Winter

Institution: Justus-Liebig-Universität Gießen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W124393016

FWCI:

Cites: 70

Cited by: 7

Related to: 10