Work

Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing

Year: 2012

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4001-8_15

Authors: Klaus-Peter Wiedmann, Nadine Hennigs, Christiane Klarmann

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W124703832

FWCI: 1.733

Cites: 29

Cited by: 8

Related to: 10