Work

Consumers' Trust in a Brand and the Link to Brand Loyalty

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009886520142

Authors: Geok Theng Lau, Sook Han Lee

Institutions: National University of Singapore, Singapore Telecommunications Limited (Singapore)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W125662071

FWCI: 3.95

Cites: 91

Cited by: 754

Related to: 10