Work

Value Capture and Brand Community Management

Year: 2013

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2233829

Authors: Bernard Cova, Bernard Paranque

Institution: Euromed Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W125832453

Cites: 35

Cited by: 13

Related to: 10