Work

Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden

Year: 2006

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/3-540-30979-9_19

Authors: Katja Gelbrich, Stefan Müller

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W126852928

FWCI: 1.462

Cites: 62

Cited by: 16

Related to: 10