Marketing Theory and Applications
Year: 2010
Type: article
Authors: Michael K. Brady, Michael D. Hartline, Chris Blocker, Leff Bonney, Daniel J. Flint, Andrea Godfrey, David M. Hardesty, Charles F. Hofacker, Betsy Bugg Holloway, Daekwan Kim, Sandeep Krishnamurthy, Damian Martin, Stephanie Noble, Molly Inhofe Rapert, Michelle L. Roehm, M. Kim Saxton, Rudolf R. Sinkovics, Sijun Wang, Elizabeth J. Wilson
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W126858688