Work

Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer

Year: 1994

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Philip M. Parker, Niraj Dawar

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1273501976

FWCI:

Cites:

Cited by: 31

Related to: 10