Work

Towards a Theory of Country Image Effect on Product Evaluation

Year: 1997

Type: article

Source: Management International Review

Authors: Israel D. Nebenzahl, Eugene D. Jaffe, Schlomo I. Lampert

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W127372072

FWCI: 12.53

Cites: 49

Cited by: 296

Related to: 10