Work

Neuroeconomics: in search of the neural representation of brands

Year: 2009

Type: book-chapter

Source: Progress in brain research

DOI: 10.1016/s0079-6123(09)17817-2

Author: Michael Schaefer

Institution: Otto-von-Guericke-Universität Magdeburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W127406086

FWCI: 6.464

Cites: 58

Cited by: 19

Related to: 10