Work

Data Mining in Market Segmentation: A Literature Review and Suggestions

Year: 2014

Type: book-chapter

Source: Advances in intelligent systems and computing

DOI: 10.1007/978-81-322-2217-0_8

Authors: Saibal Dutta, Sujoy Bhattacharya, Kalyan Kumar Guin

Institution: Indian Institute of Technology Kharagpur

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W128725388

FWCI: 5.244

Cites: 57

Cited by: 11

Related to: 10