Work

Marketing und Marken: Differenzierungs- und Konkurrenzstrategien

Year: 2004

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-322-80396-2_8

Author: Gabriele Siegert

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W128966527

FWCI: 4.474

Cites: 4

Cited by: 10

Related to: 10