Work

Tries and conversions: are sports sponsors pursuing the right objectives?

Year: 2005

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-03-2005-b005

Authors: Trevor Hartland, Heather Skinner, Alison Griffiths

Institutions: University of Glamorgan, Zespri Group Limited (New Zealand)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W129151365

FWCI: 2.55

Cites: 26

Cited by: 24

Related to: 10