Work

A Joint Segmentation Model of Consumers and Products Applied to the Sales of Music Albums

Year: 1998

Type: article

Authors: Wendy W. Moe, Peter S. Fader

Institution: University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W129531194

FWCI: 2.206

Cites: 22

Cited by: 6

Related to: 10