Work

An Examination of the Effects of Multiple Brand Extensions on the Brand Concept

Year: 1993

Type: article

Source: ACR North American Advances

Author: Sandy D. Jap

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W129724973

FWCI:

Cites:

Cited by: 20

Related to: 10