Work

The Four Domains of Sports Marketing: A Conceptual Framework

Year: 2008

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340801700204

Authors: Sam Fullerton, G. Russell Merz

Institution: Eastern Michigan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W130553673

FWCI: 13.06

Cites: 14

Cited by: 128

Related to: 10