Work

Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media

Year: 1998

Type: article

Source: Journal of Advertising Research

Authors: T Elliott Michael, Sudipta Paul

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W130849907

FWCI: 14.32

Cites:

Cited by: 222

Related to: 10