Work

Werbewirkungsanalysen für neue Produkte

Year: 1985

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-12907-3

Author: Karl-Heinz Sebastian

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W13087662

FWCI: 1.535

Cites:

Cited by: 7

Related to: 10