Work

Events: Kultur — Identität — Marketing

Year: 2000

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-322-95155-7_4

Author: Herbert Willems

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W130976069

FWCI: 4

Cites: 42

Cited by: 17

Related to: 10