Work

The Strength of a Smile: Duchenne Smiles Improve Advertisement and Product Evaluations

Year: 2011

Type: article

Authors: Anne E Scanlon, Danielle Polage

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W131842140

FWCI:

Cites:

Cited by: 6

Related to: 10