Work

Focusing on the Prosumer

Year: 2009

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-531-91998-0_3

Author: George Ritzer

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W133080767

FWCI: 16.19

Cites: 41

Cited by: 59

Related to: 10