Work

Fans und Distinktion

Year: 2010

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-531-92290-4_8

Author: Winfried Gebhardt

Institution: University of Koblenz and Landau

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W137005461

FWCI: 1.55

Cites: 34

Cited by: 5

Related to: 10