Work

Developing Affective Brand Commitment through Social Media

Year: 2013

Type: article

Source: Journal of electronic commerce research

Authors: Anna M. Turri, Karen H. Smith, Elyria Kemp

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W137143123

FWCI: 16.15

Cites: 59

Cited by: 114

Related to: 10