Work

The Internet as a Marketing Tool

Year: 1998

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1998.11501800

Authors: Ronald E. McGaughey, Kevin H. Mason

Institution: Arkansas Tech University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W137647212

FWCI: 15.95

Cites: 30

Cited by: 120

Related to: 10