Work

Decision-making Processes Surrounding Sponsorship Activities

Year: 2002

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar.42.6.6

Authors: Hans Mathias Thjømøe, Erik L. Olson, Hans Mathias Thjømøe, Peggy Simcic Brønn

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W137909874

FWCI: 10.36

Cites: 17

Cited by: 82

Related to: 10