Work

A Consumer-oriented Framework of Brand Equity and Loyalty

Year: 2000

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530004200105

Author: Rory P. Morgan

Institution: Research International (United States)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W139065842

FWCI: 3.678

Cites: 5

Cited by: 109

Related to: 10