Work

Entwicklungspfade im Investitionsgütermarketing

Year: 1997

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-10743-9_3

Author: Klaus Backhaus

Institution: University of Münster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W139774686

FWCI: 7.892

Cites: 88

Cited by: 11

Related to: 10