Work

Markenbewertung — Bestandsaufnahme und kritische Würdigung

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92976-1_18

Author: Marcel Kranz

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W139973689

FWCI: 11.53

Cites: 49

Cited by: 16

Related to: 10