Work

Polish Buyers' Perception of a Global Brand Category. Research results

Year: 2009

Type: article

Source: Scientific Publications / University of Economics in Katowice

Author: Monika Hajdas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1408550874

FWCI:

Cites: 3

Cited by:

Related to: 10