Work

Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective

Year: 2015

Type: article

Authors: Muhammad Ahmed, Muhammad Tahir Jan

Institution: International Islamic University Malaysia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1412235847

FWCI:

Cites: 61

Cited by: 6

Related to: 10