Work

The consumer negotiation of brand meaning in online brand communities

Year: 2015

Type: dissertation

Source: Research Explorer (The University of Manchester)

Author: Jungmin Han

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1417852760

Cites: 52

Cited by: 1

Related to: 10