Work

Determining generation Y's customer satisfaction, brand loyalty and relationship intention towards smart phone brands

Year: 2014

Type: dissertation

Study design: Observational Study

Source: Boloka Institutional Repository (North-west University)

Author: Adri Weideman

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W14184057

Cites: 315

Cited by: 1

Related to: 10