Work

Service Innovation: Intended Strategy or Fall-Back Plan?

Year: 2011

Type: preprint

Source: SSRN Electronic Journal

Authors: Andreas Ziltener, Michael Förster

Institution: University of Applied Sciences of the Grisons

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1429689264

Cites: 52

Cited by: 3

Related to: 10