Work

Historical impact of technological change on the US mass media advertising expenditure

Year: 2015

Type: article

Source: Technological Forecasting and Social Change

DOI: 10.1016/j.techfore.2015.07.018

Authors: Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim

Institutions: Universidad Carlos III de Madrid, Lancaster University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Ministerio de Ciencia e Innovación

Award: G5902895178

OpenAlex ID: W1436619774

FWCI: 2.486

Cites: 38

Cited by: 11

Related to: 10