Work

A Research to Identify the Relationship between Consumers’ Attitude and Mobile Advertising

Year: 2013

Type: article

Study design: Observational Study

Authors: Maidul Islam, Min‐Cheol Kang, Sung‐Byung Yang

Institution: Ajou University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W143734005

FWCI: 2.971

Cites: 40

Cited by: 11

Related to: 10