Work

Analysis of Cause Related Marketing Application on Dove Sisterhood Program Toward Brand Loyalty of Dove Hairtherapy in Semarang

Year: 2010

Type: dissertation

Study design: Observational Study

Authors: Aditya Firmansyah, I Made Bayu Dirgantara

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W143881876

Cites: 27

Cited by:

Related to: 10