Work

Advanced Marketing Strategy : Phenomena, Analysis and Decisions

Year: 1991

Type: article

Source: Andalas University Repository (Andalas University)

Authors: Glen L. Urban, Steven H. Star

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1442716737

FWCI: 11.07

Cites:

Cited by: 48

Related to: 10