Work

Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda

Year: 2014

Type: book-chapter

Source: International series on consumer science

DOI: 10.1007/978-1-4939-0277-4_2

Author: Tsan-Ming Choi

Institution: Hong Kong Polytechnic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1453517212

FWCI: 6.992

Cites: 46

Cited by: 11

Related to: 10