Work

Consumers’ relationships with brands

Year: 2016

Type: review

Source: Current Opinion in Psychology

DOI: 10.1016/j.copsyc.2015.12.017

Authors: Claudio Alvarez, Susan Fournier

Institutions: Baylor University, Boston University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W145528368

FWCI: 3.038

Cites: 56

Cited by: 180

Related to: 10